Diaper Sizing Conversion UX
A web-based pilot UX/UI project that recommends the right diaper stage based on a baby's height, weight, and head circumference — connecting parents' sizing uncertainty to MomQ account sign-up and purchase intent.
Year
2025
Role
UX Flow Refinement, UI Design, Result Content Structure
Contribution
100%
Focus
Input UX, result-page content structure, sign-up conversion flow
Challenge
Choosing the right diaper stage is a recurring decision —and harder than product packaging makes it look. Babies outgrow sizes faster than parents can track. The right stage depends not just on height and weight, but on body shape and development stage. Parents frequently aren't sure whether to stay in the current size, size up, or whether the fit is right to begin with. A photo-based recommendation feature had already been attempted. Accuracy was perceived as inconsistent. Trust never formed. It wasn't driving MomQ sign-ups or purchase intent. Huggies analyzed internal data and identified a more reliable path: a recommendation model built on height, weight, and head circumference. The goal of TAILOR was to turn that model into a web-based pilot — and design a UX that converted sizing confidence into MomQ registration intent.
Problem
The issue wasn't a missing feature. It was that the existing recommendation experience didn't move users to act. Photo-based recommendations had low perceived accuracy. Even when users got a result, they didn't understand why — so they didn't trust it. The recommendation never became a conversion mechanism. Diapers are a repeat-purchase category. Once a parent trusts a brand, they return. That made TAILOR's real job clear: not just to surface the right size, but to make parents feel confident it was the right size — and give them a reason to register with MomQ. The result page couldn't read like a product recommendation. It had to answer the questions parents in this category actually have: "Is my baby growing on track?" "Is the current size right?" "What are babies with similar measurements wearing?" Solving those questions — not just displaying a size — was the path to sign-up conversion.
Solution
Reframed the diaper recommendation from a product feature into a sizing experience parents could actually trust. Flow: Intro → Baby measurements → Current product + fit feedback → Recommendation result The UX was refined around two key moments: accurate data input and a result page structured to resolve uncertainty before driving conversion.
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